how we work
The name Integra is intended to describe our three key objectives in client relationships:
Integral - we aim to work closely with our clients to the point at which our service is seen as integral to their own overall management team;
Integrity - it is our policy to recommend the use of marketing tools which are the best and most cost effective at delivering clients' objectives. We will not recommend grandiose communications programmes where simpler ones would be just as effective and we will not opt for the easy solution if a tougher choice can be of more benefit in the end.
Integrated - we understand that communications and particularly media work is only part of an overall sales and marketing effort. We ensure that communications plans are properly integrated into our clients overall marketing and business planning.