How do you choose an agency to help you communicate? At Integra we believe that the way we work is crucial to a successful relationship. We understand the place of media relations within overall marketing planning and will always ensure that the solutions we propose are clear, simple and cost effective.
Follow the links to find out how we work and who works with us.
The name Integra is intended to describe our three key objectives in client relationships:
Integral - we aim to work closely with our clients to the point at which our service is seen as integral to their own overall management team;
Integrity - it is our policy to recommend the use of marketing tools which are the best and most cost effective at delivering clients' objectives. We will not recommend grandiose communications programmes where simpler ones would be just as effective and we will not opt for the easy solution if a tougher choice can be of more benefit in the end.
Integrated - we understand that communications and particularly media work is only part of an overall sales and marketing effort. We ensure that communications plans are properly integrated into our clients overall marketing and business planning.
Integra Communications operates with a core team of account managers who each have personal responsibility for a client group. As required, account executives are added to the team on either a permanent or a freelance basis.
Integra will typically outsource design and graphics work as we are always keen to match the creative team to the client and employing in-house designers often restricts the flexibility to make a successful match
Key players in our team are:
Louise has a wealth of experience in the enterprise sector and is well regarded by opinion formers and journalists for her range of contacts and knowledge.
Andrew has a rounded marketing background, having provided marketing communications for large and medium sized organisations in both the public and private sector. With experience of managing agencies on large and small accounts as a buyer Andrew knows what makes for a responsive agency and is determined that Integra will provide this.