Despite having roots in heavy industry at director level we are equally at home in a high tech environment and B2B technology communications comes naturally to us. We quickly pick up the technological details and find ways of communicating the message which avoids the jargon without failing to communicate the expertise.
In fact communication of expertise is the key to building profile in the B2B Tech sector as Atlantic Link found out when Integra placed a series of articles about their e-learning authoring software in trade publications, but of course a little national publicity from time to time didn’t hurt.
Similarly we know our SaaS from our PaaS from our Clouds and proved it for SaaS EDI supplier First B2B
There is little in B2B technology that we can‘t get our teeth into and we get truly excited when a new bit of technology comes our way!
“We were more than satisfied with the level and quality of coverage we achieved. We even secured coverage in both the Financial Times and the Sunday Times, something we would never have achieved on our own! We feel we were very well advised with regard to the direction our PR took. Andrew really rounded off the rough edges of our messages and the more subtle approach certainly worked well for us. Integra are great to work with. Whilst they are extremely professional in their approach, we enjoyed a very relaxed, informal relationship.” Mike Alcock, MD Atlantic Link Ltd