We often say that we have two sets of customers, the clients that we represent and the journalists to whom we provide news and comment. As the media world becomes more diverse and complex, the pressure on journalists to deliver meaningful news and opinion for a variety of media, quickly and accurately, becomes more and more intense.
As enterprise experts, journalists often come to us in the knowledge that we will have the knowledge and access to expertise to help them in their business stories. We have been described as a virtual interchange of knowledge in the enterprise sector, able to source relevant case studies and experts for journalists and able to disseminate the news and other information that our clients need to be communicated.
We aim to continuously improve our communications with business journalists by providing them with information about our clients and access to our knowledge bank of media material.
Our clients have a story to tell but also provide a rich source of knowledge, contacts and expertise for journalists. The client profiles are designed to allow journalists to identify which of our clients might be able to help them with a story.
The Integra Communications Knowledge Base is a facility specifically designed to allow journalists to browse information that Integra Communications has compiled on the enterprise sector. The knowledge base contains press releases, case studies, client profiles, articles and white papers, all available to help journalists with their assignments. The knowledge base is a new development but is growing day by day. Follow the link to the knowledge base and bookmark it among your favourites.
Our specialism in Enterprise means we are keen to ensure that journalists have the opportunity to pick up on the latest news in the sector. With this in view we compile a brief monthly e-newsletter for journalists to keep them informed of developments in the sector.
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