Let's face it Public Relations doesn't have a good name but at Integra Communications our aim is to convince you that PR is not about 'spin' but is about sound business sense. For us Public Relations is simply what it says. It is ensuring that an organisation communicates as effectively as possible to the audiences that they view as their public.
This means identifying the key messages, deciding the target markets and using the right techniques to deliver the one to the other. No mysteries, no fuss, no spin, just informed, tried and tested business sense.
The deliverables in a media campaign are straightforward but hard to execute well:
Our specialist knowledge allows us to deliver effective news releases and follow them up on a rifle rather than a scattergun approach. We know what journalists in a particular media category are looking for and engage their interest accordingly.
We place feature articles in appropriate publications with the client named as author, while advertising features can also be written and placed in closely targeted media.
Media Briefing and Interviews
One to one contact with the media can be highly beneficial and Integra can help put together events, interviews and briefings that will benefit both the media and the client.
Creative Engagement with Journalists
Presentation of information to the media in new ways gives your story a higher chance of attracting their attention. Integra is innovative in promoting stories to journalists but we know the journalists we work with, they value creativity but won't want their time wasted. We will ensure your communications strike the right balance.
A good case study will show a client’s product or service to maximum benefit. Case studies are popular in the media as they tell a story for the reader and so make for good communication.
Sometimes it’s not possible to be a player in the main news story but you haven’t lost your chance because it is possible to get your point cross with a letter or an online comment. We will help you get the tone and the content right for publication.